As part of the Tour De France celebrations we lit the 330 metre high Emley Moor Mast in West Yorkshire, which is the tallest freestanding structure in the UK, an iconic local landmark and the main UHF transmitter for most of the county.
Specially commissioned by TG Events on behalf of Kirklees Council as part of ‘Hypervelocity’, the 5-day grand final of the 100-day 2014 Yorkshire Festival, the Control t’force project which ran over two evenings, also celebrated the start of the 2014 Tour de France cycle race in Yorkshire.
Not only did we produce a stunning piece of pop-up public art involving the Grade II listed structure, we made it a truly interactive experience utilising Kirklees Council’s events Twitter page, creating #lightthemast.
This enabled people to request their favourite colours when the installation was live each night with us tweeting back once the request was live.
On the first evening, #lightthemast was the fourth most popular trending topic in the UK inciting a phenomenal reaction that also sent thousands of people flocking to the location a mile west of Emley in Kirklees … to engage in the experience first-hand.